How Jesse Craig Turned a Fire-Ravaged Lot into a Thriving Downtown Hub

From Devastation to Transformation

Jesse Craig revitalized a fire-ravaged lot in downtown Watertown, turning it into a landmark of progress with a transformative 38-unit mixed-use development. This pioneering project introduced the city's first-ever two-level parking structure, setting a new standard for urban design and shaping the future of downtown revitalization. Jesse’s visionary leadership not only redefined the cityscape but also sparked a wave of growth, inspiring developments such as the Watertown Marketplace, three additional mixed-use projects by Jesse, and the creation of a dynamic downtown park. His impact continues to drive innovation and economic vitality, solidifying his legacy as a catalyst for positive change in Watertown.